Marketing communications : a brand narrative approach /
By: Dahlén, Micael
Title By: Lange, Fredrik | Smith, Terry
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2010.Description: p. cm.ISBN: 9780470319925 (pbk.)Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 DA MA (Browse shelf) | Available | T0040484 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 CR ST Strategic marketing / | 658.802 CR ST Strategic marketing | 658.802 DA CO Competitive marketing strategy / | 658.802 DA MA Marketing communications : a brand narrative approach / | 658.802 DA SH The shift : the transformation of today's marketers into tomorrow's growth leaders / | 658.802 DI GL Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works | 658.802 DI SP Spin sucks : |
Includes bibliographical references and index.