Market segmentation : conceptual and methodological foundations /
By: Wedel, Michel
Title By: Kamakura, Wagner A
Material type: BookPublisher: Boston : Kluwer Academic, c2000.Edition: 2nd ed.Description: xxii, 382 p. : ill ; 25 cm.ISBN: 0792386353 (alk. paper)Program: TBS904 MARK922 MARK904Subject(s): Market segmentation | Market segmentation -- Statistical methodsDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE MA (Browse shelf) | Available | T0028943 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE MA (Browse shelf) | Available | T0019709 |
Total holds: 0
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658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing finance : turning marketing strategies into shareholder value | 658.802 WE HO How to write a marketing plan / | 658.802 WE MA Market segmentation : | 658.802 WE MA Market segmentation : | 658.802 WE SA Sales and marketing the six sigma way / | 658.802 WI ST Strategic marketing management : planning, implementation and control / |
Includes bibliographical references (p. [345]-370]) and index.
TBS904 MARK922 MARK904