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1.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

2.
B2B marketing strategy : differentiate, develop and deliver lasting customer engagement Heidi Taylor by
Material type: Text Text
Publication details: London : Kogan Page. c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 TA BT.

3.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

4.
Organizing marketing and sales : mastering contemporary B2B challenges Edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist by
Material type: Text Text
Publication details: Bingley, UK : EMERALD GROUP PUBL, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OR GA.

5.
Marketing and supply chain management : a systemic approach / Dimitris Folinas by
Publication details: Abingdon, Oxon ; New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 FO MA.

6.
Fundamentals of business-to-business marketing : mastering business markets Michael Kleinaltenkamp ... [et al.] by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FU ND.

7.
Business marketing : a global perspective H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 HA BU, ...

8.
Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BR BU.

9.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

10.
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. by Series: Advanced marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Los Angeles : SAGE, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BR BU.

11.
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 EL BU, ...

12.
Business to business marketing : a value-driven approach / Wim G. Biemans. by
Material type: Text Text; Format: regular print
Publication details: London : McGraw Hill, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BI BU.

13.
The official Alibaba.com success guide : insider tips and strategies for sourcing products from the world's largest B2B marketplace / Debra Schepp, Brad Schepp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC OF.

14.
Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AN BU.

15.
Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Series: Advances in business marketing and purchasing ; 15
Material type: Text Text; Format: regular print
Publication details: Bingley UK : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU SI.

16.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by Series: Advanced marketing series (Los Angeles, Calif.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 BR BU, ...

17.
Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BR MA.

18.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, Cengage Learning, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HU BU.

19.
Business marketing. Frank G.Bingham by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI BU, ...

20.
Business marketing : a managerial approach / Robert W. Haas. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BU.

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