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101.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CA SE.

102.
Principles of services marketing / Adrian Palmer. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: London : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

103.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KE ST.

104.
Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

105.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

106.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MC MA.

107.
Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Financial Times/Prentice Hall, c2012
Other title:
  • Marketing strategy and competitive positioning
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.802 HO MA, ...

108.
Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU ES.

109.
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA ES.

110.
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MO ST.

111.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, N.S.W. : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

112.
Business to business marketing : a value-driven approach / Wim G. Biemans. by
Material type: Text Text; Format: regular print
Publication details: London : McGraw Hill, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BI BU.

113.
Conversations with marketing masters / Laura Mazur and Louella Miles. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Chichester ; Hoboken, NJ : John Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA CO.

114.
Branding demystified : plans to payoffs / Harsh V. Verma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VE BR.

115.
Marketing management : a relationship approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Pearson Education, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO MA.

116.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CL MA.

117.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 1st [Australian] ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, N.S.W. : McGraw-Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 WA MA, ...

118.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 AL IN.

119.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO SE.

120.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 FE MA, ...

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