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	121.	Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten. by Tuten, Tracy L, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westport, CT : Praeger, 2008 Other title: Advertising two point o Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 TU AD.
	122.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008 Other title: Field marketing Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WI HA.
	123.	Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by Hastings, Hunter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.
	124.	Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by Hatch, Mary Jo Schultz, Majken Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA TA.
	125.	No cover image available Strategic branding of destinations : a framework / Melodena S. Balakrishnan. by Balakrishnan, Melodena S Series: ,Working paper series : Business, Management, Marketing ; WP48/2007 Material type: Text; Format: regular print Publication details: Dubai : UOWD Research Committee, 2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA ST.
	126.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...
	127.	The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein. by Kelly, Francis J, 1956- Silverstein, Barry, 1948- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE BR.
	128.	Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M Calkins, Tim Kellogg School of Management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE LL.
	129.	Packaging makeovers : graphic redesign for market change / Stacey King-Gordon. by King-Gordon, Stacey Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gloucester, Mass. : Rockport Publishers, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.823 KI PA.
	130.	Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken. by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 VA BR.
	131.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Princeton, NJ : Bloomberg Press, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	132.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.
	133.	Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by Perry, Alycia Wisnom, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PE BE.

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