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121.
User innovators in the silver market : an empirical study among camping tourists Konstantin Wellner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hamburg, Germany : Springer Gabler, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 WE US.

122.
Customer-centric marketing : supporting sustainability in the digital age Neil Richardson, Neil Kelley, Jon James by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RI CU.

123.
Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 DO VA, ...

124.
Market management and project business development Hedley Smyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : New York, NY : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SM MA.

125.
Modeling the supply chain Jeremy F. Shapiro by Series: Duxbury applied series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Thomson-Brooks/Cole, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SH MO, ...

126.
Marketing genius Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester, West Sussex : Capstone, 2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 FI MA, ...

127.
Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BR BU.

128.
Professional diploma in marketing : study text : delivering customer value through marketing The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Other title:
  • CIM Professional Diploma in Marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 PR OF.

129.
Chartered postgraduate diploma in marketing : study text : analysis and decision / The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH AR.

130.
Professional diploma in marketing : study text : the marketing planning process Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Other title:
  • CIM Professional Diploma in Marketing, valid for assessments up to September 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 PR OF.

131.
Professional certificate in marketing : study text : assessing the marketing environment The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Other title:
  • CIM Professional Certificate in Marketing, valid for assessments up to September 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 PR OF.

132.
Professional Diploma in Marketing : Study Text : Project Management in Marketing The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Learning Media, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PR OF.

133.
Chartered Postgraduate Diploma in Marketing : Study Text : Marketing Leadership and Planning The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH AR.

134.
Professional Diploma in Marketing : study text : managing marketing The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Other title:
  • CIM Professional Diploma in Marketing, valid for assessments up to September 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 PR OF.

135.
Chartered postgraduate diploma in marketing : study text : managing corporate reputation The Chartered Institute of Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Other title:
  • CIM Chartered Postgraduate Diploma in Marketing - stage one, valid for assessments up to September 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 CH AR.

136.
Professional certificate in marketing : study text : marketing information and research The Chartered Institute of Marketing Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : BPP Learning Media, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80076 PR OF.

137.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making David Stewart and Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 ST MA.

138.
Contemporary brand management Johny K. Johansson, Kurt A. Carlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 JO CO.

139.
International marketing strategy Frank Bradley by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 BR IN.

140.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

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