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181.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 YO TH.

182.
High impact marketing that gets results / Ardi Kolah. by Series: Guru in a bottle
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; a Philadelphia, PA : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO HI.

183.
Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: New York : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80096 MA RK.

184.
The Complete Marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MC CO.

185.
Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU BR.

186.
Marketing management : an Asian perspective Philip Kotler...[et. al.] by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson Education South Asia Pte Ltd, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

187.
HBR's 10 must reads on strategic marketing. Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HB RT.

188.
The customer centric selling : field guide to prospecting and business development / Gary Walker. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York: McGraw-Hill, [2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WA CU.

189.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 CA CR, ...

190.
Marketing and managing tourism destinations Alastair M. Morrison by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 910.688 MO MA, ...

191.
Creativity in product innovation / Jacob Goldenberg and David Mazursky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, U.K : Cambridge University Press, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.57 GO CR, ...

192.
The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, c2012
Other title:
  • MBA
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HO SO.

193.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

194.
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SH BU.

195.
Marketing : an introduction / Gary Armstrong ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AR MA.

196.
Marketing management / Philip Kotler ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

197.
Market your way to growth : 8 ways to win / Philip and Milton Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hobokon, NJ : John Wiley & Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KO MA.

198.
The stuff you can't bottle : advertising for the global youth market / King Adz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340842 AD ST.

199.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson, Elly Valas and Orvel Ray Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boulder, CO : Guerrilla Group Press, [2005]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

200.
Microdomination : how to leverage social media and content marketing to build a mini-business empire around your personal brand / Trevor Young. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: Milton, Qld. : Wiley, c2013
Other title:
  • How to leverage social media and content marketing to build a mini-business empire around your personal brand
  • Micro domination
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 YO MI.

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