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21.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee; Steve Carter by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 LE GL.

22.
Understanding social media : how to create a plan for your business that works / Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

23.
Brand famous : how to get everyone talking about your business Linzi Boyd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Capstone, A Wiley Brand, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BO BR.

24.
Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid by Series: Wiley & SAS business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 ZE BU.

25.
Gamechangers : are you ready to change the world? creating innovative strategies for business and brands Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex ; New York, NY : Wiley, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 FI GA.

26.
Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.

27.
Digital relevance : developing marketing content and strategies that drive results Ardath Albee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL DI.

28.
Fusion economics : how pragmatism is changing the world Laurence J. Brahm by
Material type: Text Text
Publication details: New York : Palgrave Macmillan, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.642091724 BR FU.

29.
Modeling the supply chain Jeremy F. Shapiro by Series: Duxbury applied series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Thomson-Brooks/Cole, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SH MO, ...

30.
Return on engagement : content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Focal Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FR RE.

31.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making David Stewart and Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 ST MA.

32.
Contemporary brand management Johny K. Johansson, Kurt A. Carlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 JO CO.

33.
Events as a strategic marketing tool / Dorothe Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven. by Series: CABI tourism texts
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Dutch
Publication details: Oxfordshire : CAB International, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 GE EV.

34.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

35.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York : M.E. Sharpe, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

36.
Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 HA ND, ...

37.
Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MO ST, ...

38.
Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: New York : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80096 MA RK.

39.
HBR's 10 must reads on strategic marketing. Series: HBR's 10 must reads series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2013
Other title:
  • HBR's ten must reads on strategic marketing
  • Harvard business review's 10 must reads on strategic marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HB RT.

40.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.575 CA CR, ...

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