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21.
Marketing management Philip Kotler ... [et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO MA, ...

22.
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / Scott Brinker by
Material type: Text Text
Publication details: New Jersey : Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BR HA.

23.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

24.
Marketing performance : how marketers drive profitable growth / Thomas Bauer ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : John Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE MA.

25.
Global marketing management strategies Edited by Vivek Deolankar by
Publication details: New Delhi : Arjun Publishing House, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 GL OB.

26.
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon by
Edition: 7th ed.
Material type: Text Text
Publication details: Australia : Cengage Learning, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

27.
Entrepreneurial marketing : an effectual approach Edwin J. Nijssen by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge , c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI EN.

28.
Strategic marketing planning / Peter Reed by
Edition: 2nd ed.
Publication details: South Melbourne : Thomson Learning, 2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.4012 RE ST, ...

29.
Events marketing management : a consumer perspective Ivna Reic by
Material type: Text Text
Publication details: London : Routledge, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2 RE EV.

30.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

31.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LO SE, ...

32.
Marketing finance : turning marketing strategies into shareholder value Keith Ward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

33.
Principles of marketing Philip Kotler, Gary Armstrong by Series:
Edition: 16th global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

34.
Business development : a market-oriented perspective Hans Eibe Sorensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : Wiley, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 SO BU.

35.
Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AT DO.

36.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 KO MA, ...

37.
Strategic marketing : Decision making and planning Peter W. Reed by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic : Cengage Learning, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RE ST, ...

38.
Strategic marketing : creating competitive advantage / Douglas West; John Ford, and Essam Ibrahim by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford : Oxford University Press, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

39.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ. : Pearson Prentice Hall, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

40.
The sponsorship seeker's toolkit Anne-Marie Grey, Kim Skildum-Reid by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Education, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.15224 GR SP.

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