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21.
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SA WI.

22.
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LE ST.

23.
Social media commerce for dummies / Marsha Collier. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : John Wiley and Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CO SO.

24.
Sustainable enterprise : a macromarketing approach / Mark Peterson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PE SU.

25.
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KE FA.

26.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

27.
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 GI SO.

28.
Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8001 RE CO.

29.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.

30.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England : Pearson Education, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 US MA.

31.
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. by
Material type: Text Text; Format: regular print
Publication details: New York : New York University Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.19302234 GR SH.

32.
Marketing ethics / George G. Brenkert. by Series: Foundations of business ethics
Material type: Text Text
Publication details: Malden, MA : Blackwell Pub., 2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.9381 BR MA.

33.
Meatball sundae : is your marketing out of sync? / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2007
Other title:
  • Is your marketing out of sync
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO ME.

34.
Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. by
Material type: Text Text
Publication details: Mason, Ohio : Thomson, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.34 EX PL.

35.
Marketing across cultures / Jean-Claude Usunier. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex, England ; New York : Financial Times/Prentice Hall, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 US MA.

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