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Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.
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Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.
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How to prepare a promotional plan / David Waller. by
Material type: Text; Format:
regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...
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Introduction to advertising and promotion management. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Publication details: Homewood Ill. : Irwin, 1990
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.
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Cases in advertising and promotion management. by
Edition: 4th ed.
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Publication details: Illinois : Richard D. Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 QU CA.
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The Dartnell sales promotion handbook / Editor Ovid Riso. by
Edition: 7th ed.
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Publication details: New Delhi : UBS, 1979
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 DA RT.
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