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21.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

22.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Other title:
  • Field marketing
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WI HA.

23.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

24.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

25.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education LTD, 2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 FI MA, ...

26.
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 FI BU.

27.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

28.
How to prepare a promotional plan / David Waller. by
Material type: Text Text; Format: regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...

29.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 4th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : The Dryden Press, 1997
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 SH AD, ...

30.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

31.
Introduction to advertising and promotion : an integrated marketing communications perspective. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1993
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.

32.
Introduction to advertising and promotion management. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Homewood Ill. : Irwin, 1990
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE IN.

33.
Cases in advertising and promotion management. by
Edition: 4th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Illinois : Richard D. Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 QU CA.

34.
The Dartnell sales promotion handbook / Editor Ovid Riso. by
Edition: 7th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : UBS, 1979
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 DA RT.

35.
Advertising and promotion management / John R. Rossiter and Larry Percy. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, 1987
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 RO AD.

36.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: No items available.

37.
Advertising and promotion : an integrated marketing communication / George E. Belch & Michael A. Belch. by
Edition: 5th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill Irwin, 2001
Availability: No items available.

38.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: Boston, Mass. : McGraw-Hill, 2006
Availability: No items available.

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