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201.
Marketing strategy / O C Ferrell; Michael D Hartline. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2011
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

202.
Whatcha gonna do with that duck? : and other provocations, 2006-2012 / Seth Godin ; compiled by Bernadette Jiwa. by
Material type: Text Text
Publication details: New York : Portfolio/Penguin, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 GO WH.

203.
Marketing : theory, evidence, practice / Byron Sharp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SH MA.

204.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

205.
Global marketing / Kate Gillespie, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 GI GL.

206.
Strategic marketing : decision making and planning / Peter Reed. by
Edition: 3rd ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Cengage Learning, 2010
Other title:
  • Strategic marketing : decision making and planning
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 RE ST.

207.
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LE ST.

208.
The marketing plan handbook / Marian Burk Wood. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WO MA.

209.
Marketing / Paul Baines; Chris Fill; Kelly Page. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

210.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

211.
Foundations of marketing / David Jobber and John Fahy. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JO FO.

212.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

213.
Marketing management : a strategic decision-making approach / John W. Mullins. by
Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MU MA.

214.
Basic marketing : a global-managerial approach. by
Edition: 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CA BA.

215.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 5th ed. [International].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO MA.

216.
Principles of marketing. by
Edition: 13th ed., Global ed. Philip Kotler, Gary Armstrong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

217.
A framework for marketing management / Philip Kotler; Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall : Pearson Education International, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

218.
A preface to marketing management / J Paul Peter; James H Donnelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, ©2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

219.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: International ed., 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; [London : McGraw-Hill], 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

220.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

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