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261.
Brand and talent / Kevin Keohane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.

262.
Entertainment management : towards best practice / edited by Stuart Moss, Ben Walmsley by Series: CABI tourism texts
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxfordshire : CAB International, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 790.2068 EN TE.

263.
Events as a strategic marketing tool / Dorothe Gerritsen, Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven. by Series: CABI tourism texts
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Dutch
Publication details: Oxfordshire : CAB International, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 GE EV.

264.
Airport marketing / Nigel Halpern and Anne Graham by
Material type: Text Text
Publication details: London : Routledge, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 387.7360688 HA AI.

265.
Successful brand management in a week / Paul Hitchens and Julia Hitchens by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Teach Yourself, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HI SU.

266.
International business : the challenge of global competition / Donald A. Ball ... [et al.]. by
Edition: 13th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.049 BA IN, ...

267.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

268.
Introduction to information systems / R. Kelly Rainer, Brad Prince, Casey Cegielski. by
Edition: 5th ed., International student version.
Material type: Text Text
Publication details: Singapore: : John Wiley and Sons,Pte. Inc., 2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 004 RA IN.

269.
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. by
Edition: 7th ed. David Jobber and Fiona Ellis-Chadwick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, c2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 JO PR, ...

270.
Marketing / Paul Baines and Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, c2014
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

271.
Experiencing MIS / David M. Kroenke. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.4038011 KR EX, ...

272.
A preface to marketing management / J. Paul Peter, James H. Donnelly. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

273.
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NI BR.

274.
Business analytics : an introduction / edited by Jay Liebowitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boca Raton : Taylor & Francis, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.472 BU SI.

275.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Series: Chapman & Hall/CRC the R series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40302855133 PU CU.

276.
Supply chain management strategy : using SCM to create greater corporate efficiency and profits / Alexandre Oliveira, Anne Gimeno. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 OL SU.

277.
Electronic commerce / Gary P. Schneider. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : South-Western, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800285 SC EL.

278.
Management crisis and business revolution / John Harte. by
Material type: Text Text
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 HA MA.

279.
The real world guide to fashion selling and management / Gerald J. Sherman, Sar S. Perlman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York. : Fairchild Books., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 746.920688 SH RE.

280.
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PE TW.

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