Results
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321.
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322.
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323.
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Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type:  Text; Format:
regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.
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324.
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Contemporary strategic marketing / Ross Brennan ... [et al.]. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.
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325.
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326.
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327.
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328.
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How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WE HO.
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329.
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Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.
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330.
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Marketing management and strategy / Peter Doyle and Phil Stern. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO MA.
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331.
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332.
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333.
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334.
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335.
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336.
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Meatball sundae : is your marketing out of sync? / Seth Godin. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Portfolio, 2007
Other title: - Is your marketing out of sync
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO ME.
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337.
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Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by
Edition: 1st ed.
Material type: Text; Format:
regular print
Publication details: London : Kogan, ""Monopoly Rules" provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." - Alfred R. Berkeley, former president, The NASDAQ Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as: what patch of open market space can this business own? Is the space really open? If so, how long will it remain open?c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LE MO.
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338.
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339.
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Competitive marketing strategy / Dann & Dann. by
Material type: Text; Format:
regular print
Publication details: Australia : Pearson/Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA CO.
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340.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson South-Western, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FE MA.
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