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61.
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AM TA.

62.
Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Brooklyn, NY : PowerHouse Books, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1042 SH LO.

63.
Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TR.

64.
Manager's guide to online marketing by Jason D. Weaver by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 WE MA.

65.
Brand esSense : using sense, symbol and story to design brand identity / Neil Gains. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Phildelphia : Kogan Page Ltd., [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GA BR.

66.
Branding the nation : the global business of national identity / by Melissa Aronczyk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Oxford University Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 352.7 AR BR. Not available: University of Wollongong in Dubai: Checked out (1).

67.
The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BU SO.

68.
Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU BR.

69.
Branding and product design : an integrated perspective / by Monika Hestad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, VT : Gower, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HE BR.

70.
Consumer-brand relationships : insights for theory and practice / edited by Marc Fetscherin ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2012
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

71.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA WE.

72.
The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, c2012
Other title:
  • MBA
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HO SO.

73.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by
Edition: Rev. ed., Expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkekley, CA : New Riders, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NE BR.

74.
Storybranding : creating stand-out brands through the power of story / Jim Signorelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, TX : Greenleaf Book Group, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SI ST.

75.
Eco-business : a big-brand takeover of sustainability / Peter Dauvergne, Jane Lister. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. ; London : MIT Press, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4083 DA EC.

76.
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VI BR.

77.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

78.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WH DE.

79.
Branding your business / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Other title:
  • Promote your business, attract customers, build your brand through the power of emotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.

80.
The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827095 BA BR.

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