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61.
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LE ST.

62.
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner J. Reinartz. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.

63.
Powerful phrases for effective customer service : over 700 ready-to-use phrases and scripts that really get results / Renee Evenson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812014 EV PO.

64.
Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand / Kelly McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 MC CR.

65.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2012
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

66.
The marketing mavens / Noel Capon. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 CA MA, ...

67.
When core values are strategic : how the basic values of Procter & Gamble transformed leadership at Fortune 500 companies / Rick Tocquigny, with Andy Butcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 TO WH.

68.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

69.
Stakeholders matter : a new paradigm for strategy in society / Sybille Sachs,Edwin Rühli. by Series: Business, value creation, and society
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 SA ST.

70.
Harvard business review on customer relationship management. by Series: Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • Customer relationship management
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

71.
Harvard business review on increasing customer loyalty. Series: Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 HA RV.

72.
Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU ES.

73.
The now revolution : 7 shifts to make your business faster, smarter, and more social / Jay Baer & Amber Naslund. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2011
Other title:
  • The now revolution : seven shifts to make your business faster, smarter, and more social
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.406 BA NO.

74.
Go-givers sell more / Bob Burg and John David Mann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BU GO.

75.
Buy now : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CE BU.

76.
Social media 101 : tactics and tips to develop your business online / Chris Brogan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Other title:
  • Social media one hundred one
  • Social media one hundred and one
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR SO.

77.
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FO TU.

78.
The DNA of customer experience : how emotions drive value / Colin Shaw. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2007
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

79.
Social media marketing : the next generation of business engagement / Dave Evans. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley Technology Pub., c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 EV SO.

80.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary C. Warnaby. by Series: SAGE advanced marketing series
Material type: Text Text; Format: regular print
Publication details: Los Angeles ; London : SAGE, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA RE.

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