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641.
Services marketing management : an international perspective / by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c1999
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KA SE.

642.
Management of a sales force. Rosanna L. Spiro by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.81 SP MA, ...

643.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2003
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

644.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE MA.

645.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series: Irwin/McGraw-Hill series in operations and decision sciences
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Other title:
  • Designing & managing the supply chain
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 SI DE, ...

646.
Managing the supply chain : a strategic perspective / J.L. Gattorna and D.W. Walters. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.788 GA MA, ...

647.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LO PR, ...

648.
Marketing strategy / [contributors, Robert J. Dolan ... et al.]. . by
Material type: Text Text; Format: regular print
Publication details: Boston, MA. : Harvard Business School, 2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

649.
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : Wiley, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DO VA.

650.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

651.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KE ST.

652.
How to prepare a promotional plan / David Waller. by
Material type: Text Text; Format: regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...

653.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MC MA, ...

654.
Marketing in Australia / Philip Kotler. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Sydney : Prentice Hall, 1989
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.800994 KO MA, ...

655.
Student learning guide and workbook to accompany Marketing, 5th ed / Peter Butler and Don Bradmore. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • Coop T45811
Publication details: Frenchs Forest, N.S.W. : Prentice Hall/Pearson Education Australia, 2001
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BU ST, ...

656.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Cincinnati : South Western College, 2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

657.
Marketing management. by
Edition: International edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DI MA.

658.
The management and marketing of services. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1993
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MU MA, ...

659.
Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GU TO, ...

660.
Marketing : planning and strategy / Peter Reed. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publisher number:
  • Co-op Bookshop
Publication details: Sydney : Harcourt, 1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 RE MA.

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