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81.
Service for all [videorecording] : customer service in a diverse world / Kantola Productions.
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA, Kantola Productions ; 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 SE RV.

82.
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Other title:
  • Brand promise
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KN BR.

83.
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world / C. Britt Beemer, Robert L. Shook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BE CU.

84.
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GO ST.

85.
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GR TA.

86.
The relationship revolution : closing the customer promise gap / Larry Hochman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HO RE.

87.
eMarketing strategies for the complex sale / Ardath Albee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL EM.

88.
Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.

89.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg ; [foreword by Marc Benioff]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Other title:
  • Customer relations management at the speed of light
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GR CR.

90.
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GI NE.

91.
Customer-driven operations : aligning quality tools and business processes for customer excellence / Christopher Ahoy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Other title:
  • Customer-driven operations management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 AH CU.

92.
Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. by Series: Advances in business marketing and purchasing ; 14
Material type: Text Text; Format: regular print
Publication details: Bingley : JAI Press, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CR EA.

93.
Building customer-brand relationships / Don E. Schultz ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 SH BU.

94.
Customer knowledge management : people, processes, and technology / Minwir Al-Shammari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Information Science Reference, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 AL CU.

95.
Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KU MA.

96.
Customer relationship management : concepts and technologies / Francis Buttle. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

97.
Customer relationship equity : insurance in an uncertain environment / Melodena S. Balakrishnan. by Series: Working paper series : Business, Management, Marketing ; WP49/2007
Material type: Text Text; Format: regular print
Publication details: Dubai : UOWD Research Committee, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA CU.

98.
Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FL BL.

99.
Blogging for business : everything you need to know and why you should care / Shel Holtz + Ted Demopoulos. by
Material type: Text Text
Publication details: Chicago, IL : Kaplan Pub., c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 006.7 HO BL.

100.
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va : Kogan Page, c2004.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 CO NS.

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