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81.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

82.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business School Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KU MA.

83.
A decade of Gulf Marketing : 10th GMR anniversary 1993 - 2003. by
Material type: Text Text
Publication details: Dubai : Gray Business Communications, 2003
Other title:
  • A decade of Gulf Marketing : tenth Gulf Marketing Review anniversary 1993 - 2003
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.049 DE CA, ...

84.
Digital marketing strategy : text and cases / Glen L. Urban. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 UR DI, ...

85.
Managing the supply chain : a strategic perspective / J.L. Gattorna and D.W. Walters. by
Material type: Text Text; Format: regular print
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.788 GA MA, ...

86.
How to prepare a promotional plan / David Waller. by
Material type: Text Text; Format: regular print
Publication details: Sydney : McGraw-Hill, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WA HO, ...

87.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MC MA, ...

88.
Marketing planning : a step-by-step guide / James W. Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1997
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

89.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

90.
Successful marketing plans in a week. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: London : Headway-Hodder & Stoughton, 1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA SU.

91.
Leadership in action : tough-minded strategies from the global giant / Helmut Maucher. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, 1996
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 664.00688 MA LE.

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