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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York, NY : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

2.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

3.
Advertising and integrated brand promotion Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik by
Edition: 8th ed.
Material type: Text Text
Publication details: USA : Cengage, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 OG AD.

4.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

5.
Media Planning in Action / Steve Dix by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning Australia, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 DI ME.

6.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

7.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York : M.E. Sharpe, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

8.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

9.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659 KA ME, ...

10.
Advertising media planning / Jack Z. Sissors and Roger B. Baron. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.111 SI AD, ...

11.
Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Other title:
  • Kellogg on advertising and media
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE LL.

12.
Digital advertising / Andrew McStay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 MC DI.

13.
Advertising media planning. by
Edition: 4th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Illinois : NTC Business Books, 1993
Availability: No items available.

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