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1.
Consumer behavior : a European perspective Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg by Series: Always learning
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SO CO.

2.
Consumer behavior : buying, having, and being Michael R. Solomon by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8342 SO CO, ...

3.
Diversity in advertising : broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Psychology Press / Taylor & Francis, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.108 DI VE.

4.
Money / Eric Lonergan. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Durnham : Acumen, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.401 LO MO.

5.
Where am I wearing? : a global tour to the countries, factories, and people that make our clothes / Kelsey Timmerman. by
Edition: Rev. and updated.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47687 TI WH.

6.
The stuff you can't bottle : advertising for the global youth market / King Adz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340842 AD ST.

7.
Marketing through turbulent times / Jenny Darroch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DA MA.

8.
What shes not telling you : why women hide the whole truth and what marketers can do about it / Mary Lou Quinlan with Jen Drexler and Tracy Chapman. by
Material type: Text Text; Format: regular print
Publication details: New York, NY : Just Ask a Woman Media, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834082 QU WH.

9.
All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CU AL.

10.
The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343095 WO FU.

11.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 TE EF.

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