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	1.	Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Putler, Daniel S Krider, Robert E Series: Chapman & Hall/CRC the R series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40302855133 PU CU.
	2.	Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden. by Tapp, Alan Whitten, Ian Housden, Matthew Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Pearson Education, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 TA PR.
	3.	Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Blattberg, Robert C, 1942- Kim, Pyŏng-do, 1958- Neslin, Scott A, 1952- Series: International series in quantitative marketing ; 18 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Springer, 2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BL DA.
	4.	Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Stone, Merlin, 1948- Bond, Alison Foss, Bryan Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, Va : Kogan Page, c2004. Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 CO NS.
	5.	Strategic electronic marketing : managing e-business / Brad Alan Keindl. by Kleindl, Brad Alan, 1955- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cleveland, Ohio : Thomson/South-Western, 2002 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KL ST.
	6.	Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner. by Ratner, Bruce Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, Fla. : Chapman & Hall/CRC, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 RA ST.
	7.	Strategic electronic marketing : managing e-business / Brad Alan Keindl. by Kleindl, Brad Alan, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : SouthWestern College Publishing, c2001 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KL ST.