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	1.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.
	2.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.
	3.	Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by Gupta, Sunil, 1958- Lehmann, Donald R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU MA.
	4.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 3rd ed. Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Burr Ridge, Illinois : Irwin, 1994 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.