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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online access: More online. Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8342 SC CO.
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 BU MA.
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Consumer behavior / Leon Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit.
by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph. Edition: 10th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, N.J. : Pearson Education, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8342 SC CO.
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Marketing research : an applied orientation / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
regular print
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 MA MA.
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Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud
by Hooley, Graham J | Piercy, Nigel F | Nicoulaud, Brigitte. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Financial Times/Prentice Hall, c2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.802 HO MA.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.7 CH SU.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed., global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. ; London : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, 2012Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.
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Marketing Philip Kotler ... [et al.].
by Kotler, Philip | Burton, Suzan | Deans, Ken | Brown, Linden | Armstrong, Gary. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2013Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.
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Marketing management / Philip Kotler ... [et al.]
by Kotler, Philip | Keller, Kevin Lane | Hassan, Salah | Baalbaki, Imad | Shamma, Hamed. Edition: Arab world ed.Material type: Book Publisher: Harlow : Pearson Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.8 KO MA.
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Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha
by Burns, Alvin C | Bush, Ronald F | Sinha, Nilanjana. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.83 BU MA.
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Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring
by Mooradian, Todd A | Matzler, Kurt | Ring, Larry J. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 MO ST.
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2015Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.
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Global marketing Svend Hollensen
by Hollensen, Svend. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.
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E-marketing Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha
by Strauss, Judy | Frost, Raymond, 1960- | Sinha, Nilanjana [Contributed by]. Edition: 7th international ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.872 ST EM.
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Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 CL IN.
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Marketing management Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.
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Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
by Chaffey, Dave | Ellis-Chadwick, Fiona. Edition: 6th ed.Material type: Book Publisher: Harlow : Pearson Education, c2016Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.
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Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.
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Global marketing Svend Hollensen
by Hollensen, Svend. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2017Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.
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