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International marketing / Ogenyi Omar.
by Omar, Ogenyi. Material type:  Book; Format:
regular print
Publisher: Basingstoke, Hampshire : Palgrave macmillan, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 OM IN.
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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
by Okonkwo, Uche. Material type: Book; Format:
regular print
Publisher: Basingstoke : Palgrave Macmillan, c2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 OK LU.
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Places : identity, image and reputation / by Simon Anholt.
by Anholt, Simon. Material type: Book Publisher: Basingstoke : Palgrave Macmillan, c2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.47910688 AN PL.
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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
by Hollis, Nigel. Material type: Book; Format:
regular print
Publisher: Basingstoke : Palgrave Macmillan, c2008, 2010Other title: Global brand : how to create and develop lasting brand value in the world.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 HO GL.
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Football brands / Sue Bridgewater.
by Bridgewater, Susan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BR FO.
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Brand media strategy : integrated communications planning in the digital era / Antony Young.
by Young, Antony, 1964-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2011, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 YO BR.
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Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade.
by Burgos, David | Mobolade, Ola. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 BU MA.
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Marketing management : a value-creation process / Alain Jolibert ... [et al.].
by Jolibert, Alain | Dubois, Pierre-Louis | Mühlbacher, Hans, 1949- | Flores, Laurent. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO MA.
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Luxury strategy in action / edited by Jonas Hoffmann, Ivan Coste-Manière.
by Hoffmann, Jonas [Editor.] | Coste-Manière, Ivan [Editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4012 LU XU.
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Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet.
by Van Praet, Douglas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 VA UN.
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Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
by Calkins, Tim. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 CA BR.
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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.
by Lambin, Jean-Jacques, 1933- | Schuiling, Isabelle, 1962-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LA MA.
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
by Mainwaring, Simon. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA WE.
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Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork.
by Richardson, Brendan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 RI TR.
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Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks.
by Noor Al-Deen, Hana S [editor.] | Hendricks, John Allen [editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2013Online access: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.02854678 SO CI.
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Mobile influence : the new power of the consumer / Chuck Martin.
by Martin, Chuck, 1949-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, June 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MA MO.
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Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.
by Gbadamosi, Ayantunji [Editor.] | Bathgate, Ian K [Editor.] | Nwankwo, Sonny [Editor.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke : Palgrave Macmillan, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PR IN.
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Resurgence : the four stages of market-focused reinvention / Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr.
by Carpenter, Gregory S | Gebhardt, Gary F | Sherry, John F., Jr. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY Palgrave Macmillan, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 CA RE.
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Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer.
by Nickles, Liz | Iyer, Savita. Material type: Book; Literary form:
Not fiction
; Audience:
Adult;
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 NI BR.
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Brand media strategy : integrated communications planning in the digital era / Antony Young
by Young, Antony, 1964-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 YO BR.
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