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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian, 1955-. Edition: 5th ed.Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA PR.
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Relationship marketing : perspective, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Boderick.
by Harwood, Tracy | Garry, Tony | Boderick, Anne. Material type: Book; Format:
regular print
Publisher: London, UK : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 HA RE.
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 14th ed.Material type: Book; Format:
regular print
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.848 CA IN.
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International marketing / Pervez Ghauri, Philip R. Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: 2nd ed.Material type: Book; Format:
regular print
Publisher: Maidenhead : McGraw-Hill Education, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 GH IN.
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Principles and practice of marketing / David Jobber.
by Jobber, David, 1947-. Edition: 5th ed.Material type: Book; Format:
regular print
Publisher: Maidenhead, Berkshire : McGraw-Hill Education, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 JO PR.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith | Shankar, Ravi. Edition: 3rd ed.Material type: Book; Format:
regular print
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2008Other title: Designing & managing the supply chain.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.5 SI DE.
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
by Mullins, John W | Walker, Orville C. Edition: 7th ed.Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 MU MA.
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Principles and practice of marketing / David Jobber.
by Jobber, David, 1947-. Edition: 6th ed.Material type: Book; Format:
regular print
Publisher: Maidenhead, Berkshire : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO PR.
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].
by Walker, Orville C | Gountas, John I | Mavondo, Felix T | Mullins, John W. Edition: 1st [Australian] ed.Material type: Book; Format:
regular print
Publisher: North Ryde, N.S.W. : McGraw-Hill, c2009Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 WA MA.
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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
by Bhargava, Rohit. Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BH PE.
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Business to business marketing : a value-driven approach / Wim G. Biemans.
by Biemans, Wim G. Material type: Book; Format:
regular print
Publisher: London : McGraw Hill, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BI BU.
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Marketing planning : a global perspective / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Maidenhead : McGraw-Hill Education, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 HO MA.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian, 1955-. Edition: 3rd. ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: London : McGraw Hill, 2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA PR.
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E-commerce / Bernard J. Jaworski, Jeffrey F. Rayport.
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Format:
regular print
Publisher: Boston, McGraw-Hill, 2001Other title: Ecommerce.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 RA EC.
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 1998Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 RO AD.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
regular print
Publisher: Boston, Mass. : McGraw-Hill, 2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 ZE SE.
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Global marketing strategy / Susan P. Douglas, C. Samuel Craig.
by Douglas, Susan P | Craig, C. Samuel. Edition: International ed.Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 DO GL.
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Format:
regular print
Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 RA EC.
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Internet marketing : building advantage in the networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski.
by Mohammed, Rafi A | Jaworski, Bernard J | Fisher, Robert J | Paddison, Gordon J. Edition: 2nd int ed.Material type: Book; Format:
regular print
Publisher: Boston, MA. : McGraw-Hill, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 MO IN.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian, 1955-. Edition: 4th ed.Material type: Book; Format:
regular print
Publisher: London : McGraw-Hill, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (1). Location(s): Main Collection 658.8 PA PR.
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