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1.
The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PI PO.

2.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

3.
Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by
Material type: Text Text
Publication details: Boston, MA : Nicholas Brealey Publishing, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.

4.
Designing brand identity : an essential guide for the entire branding team Alina Wheeler by
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Wiley, c2018
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 WH DE, ...

5.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

6.
Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DO TW.

7.
Creating a brand identity : a guide for designers Catharine Slade-Brooking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Publishing, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 SL CR.

8.
Advertising and promotion / Chris Hackley and Rungpaka Amy Hackley by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, c2015
Other title:
  • Advertising & promotion
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

9.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York : M.E. Sharpe, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

10.
Creative advertising : an introduction Miriam Sorrentino by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Laurence King Publishing, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SO CR.

11.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WH DE.

12.
Branding in China : the media platforms reaching 1.3 billion consumers. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, Chinese Original language: English
Publication details: Singapore : China Knowledge Press, c2005
Other title:
  • Di zao ming pai zai Zhougguo
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8270951 BR AN.

13.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LI BR.

14.
Wordcraft : the art of turning little words into big business / Alex Frankel. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Publishers, c2004
Other title:
  • Word craft
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FR WO.

15.
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley. by
Edition: 2nd ed., Expanded ed.
Material type: Text Text
Publication details: New York, NY : PowerHouse Books, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO LO.

16.
Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

17.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LI BR.

18.
Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, CT : Praeger, 2008
Other title:
  • Advertising two point o
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 TU AD.

19.
Brand new China : advertising, media, and commercial culture / Jing Wang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Harvard University Press, 2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.10951 WA BR, ...

20.
The fall of advertising and the rise of PR / Al Ries and Laura Ries. by
Material type: Text Text; Format: regular print
Publication details: New York : HarperBusiness, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 RI FA.

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