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1.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

2.
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2003
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

3.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LI BR.

4.
Wordcraft : the art of turning little words into big business / Alex Frankel. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Publishers, c2004
Other title:
  • Word craft
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FR WO.

5.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LI BR.

6.
The brand glossary / edited by Jeff Swystun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

7.
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO HO.

8.
Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. by
Material type: Text Text; Format: regular print
Publication details: San Francisco : Berrett-Koehler Publishers, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA BR.

9.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...

10.
Brands : the logos of the global economy / Celia Lury. by Series: International library of sociology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LU BR.

11.
Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Berrett-Koehler, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA BR.

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