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1.
Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack by
Edition: 9th ed.
Publication details: Harlow : Pearson, c2021
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CL IN.

2.
Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells by
Edition: 11th ed. Global edition.
Material type: Text Text
Publication details: Harlow : Pearson, c2019
Other title:
  • Advertising and IMC
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (5)Call number: 659.1 MO AD, ...

3.
Integrated marketing communication : creative strategy from idea to implementation Robyn Blakeman by
Edition: 2nd ed.
Material type: Text Text
Publication details: Lanham : Rowman & Littlefield, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BL IN.

4.
The language of branding : theory, strategies and tactics Dawn Lerman, Robert J. Morais and David Luna by
Material type: Text Text
Publication details: New York : Routledge,/​Taylor &​ Francis Group, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LE LA.

5.
Everyone's a critic : winning customers in a review-driven world Bill Tancer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/ Penguin, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 TA EV.

6.
Integrated marketing communications Bill Chitty, Edwina Luck, Barker, Sassenberg, Terence A. Shimp, J. Craig Andrews by
Publication details: Southbank : Victoria Cengage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

7.
Advertising at the edge of the Apocalypse Sut Jhally by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northhampton, MA : Media Education Foundation, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 791.45 AD VE.

8.
Beyond advertising : reaching customers through every touchpoint Jerry Wind and Catharine Hays by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 WI BE.

9.
Spin sucks : communication and reputation management in the digital age Gini Dietrich by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Indiana : Que, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DI SP.

10.
Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack by
Edition: 8th global ed.
Publication details: Harlow : Pearson, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CL IN. Not available: University of Wollongong in Dubai: Checked out (2).

11.
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 PE TH.

12.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

13.
Integrated marketing communications / by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp by
Edition: 4th ed.
Publication details: South Melbourne, Victoria, Australia : Cengage Learning, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CH IN. Not available: University of Wollongong in Dubai: Checked out (1).

14.
Technical marketing communication : a guide to writing, design, and delivery Emil B. Towner, Heidi L. Everett by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Business Expert Press, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 TO TE.

15.
Marketing communications : offline and online integration, engagement and analytics PR Smith and Ze Zook by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

16.
Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.1 CL IN, ...

17.
Diversity in advertising : broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Psychology Press / Taylor & Francis, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.108 DI VE.

18.
Marketing communications management : analysis, planning, implementation / Paul Copley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications Ltd, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

19.
Fundamentals of public relations and marketing communications in Canada / Leah-Ann Lymer, William Wray Carney, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Edmonton, Alberta : Pica Pica Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FU ND.

20.
Social media and integrated marketing communication : a rhetorical approach Jeanne M. Persuit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PE SO.

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