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1.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 16 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2022
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

2.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MA MA.

3.
Retail marketing strategy : delivering shopper delight Constant Berkhout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE RE.

4.
Dotcom secrets : the underground playbook for growing your company online Russell Brunson by
Material type: Text Text
Publication details: New York : Morgan James Publishing, 2015
Other title:
  • DotComSecrets
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR DO.

5.
The online millionaire : strategies for building a web-based empire on eBay and beyond Amy Joyner by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 JO ON.

6.
Integrated marketing communication : creative strategy from idea to implementation Robyn Blakeman by
Edition: 2nd ed.
Material type: Text Text
Publication details: Lanham : Rowman & Littlefield, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BL IN.

7.
The digital marketing handbook : a step-by-step guide to creating websites that sell Robert W. Bly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, California : Entrepreneur Press, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.872 BL DI, ...

8.
Social media marketing : a complete guide / The Art of Service by
Publication details: NYC : ICG Testing, 2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SO CI.

9.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy by
Edition: 16th ed.
Material type: Text Text
Publication details: New York, NY : McGraw-Hill, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE ES.

10.
Marketing / Roger A. Kerin, Steven W. Hartley by
Edition: 14th ed.
Material type: Text Text
Publication details: New York, NY : McGraw-Hill Education, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KE MA.

11.
Integrated marketing communications Bill Chitty, Edwina Luck, Barker, Sassenberg, Terence A. Shimp, J. Craig Andrews by
Publication details: Southbank : Victoria Cengage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH IN.

12.
Marketing management : Indian context, global perspective V. S. Ramaswamy, S. Namakumari by
Edition: 6th ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications India Pvt Ltd, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RA MA.

13.
Retail marketing / F.W.J. Quix; R.P. Van Der Kind by
Edition: 1st ed.
Publication details: London : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 QU RE.

14.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

15.
Supply chain management : strategy, planning, and operation Sunil Chopra by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CH SU.

16.
Principles of marketing Philip Kotler, Gary Armstrong by
Edition: 17th ed,, Global ed.
Publication details: Harlow, UK : Pearson Eductaion Limited, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

17.
Essentials of Marketing Charles W Lamb, Joseph F Hair, Carl D McDaniel by
Edition: 7th ed.
Publication details: Mason, USA : South-Western Cengage Learning, c2012.0
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

18.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

19.
Organizing marketing and sales : mastering contemporary B2B challenges Edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist by
Material type: Text Text
Publication details: Bingley, UK : EMERALD GROUP PUBL, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OR GA.

20.
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew by
Material type: Text Text
Publication details: New York : American Management Association, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BE AR.

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