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1.
Public relations : principles and practice / [edited by] Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Cengage Learing EMEA, c2010
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 659.2 PU BL, ...

2.
Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

3.
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KI IN.

4.
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RH ET.

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