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	1.	The Complete Marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. by McDonald, Malcolm Meldrum, Mike Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013] Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MC CO.
	2.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm Wilson, Hugh, 1962- Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MC MA.
	3.	Creating powerful brands. by De Chernatony, L. (Leslie) McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.
	4.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 6th ed. Material type: Text; Format: regular print Publication details: Oxford : Butterworth-Heinemann, 2007 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MC MA.
	5.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.
	6.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Institute of Marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MC MA, ...