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	1.	Escaping the build trap : how effective product management creates real value Melissa Perri by Perri, Melissa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly, 2018 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 ME ES.
	2.	The intelligent marketer's guide to data privacy : the impact of big data on customer trust Robert W. Palmatier, Kelly D Martin by Palmatier, Robert W Martin, Kelly D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, c2019 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PA IN.
	3.	Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S.Teixeira with Greg Piechota by Teixeira, Thales S Piechota, Greg Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency, c2019 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	4.	The customer centric enterprise : advances in mass customization and personalizaton Edited by Mitchell M. Tseng, Frank T. Piller by Tseng, Mitchell M, 1947- [Edited by] Piller, Frank T, 1969- [Edited by] Series: Springer Nature Book Archives Millennium (2000-2004) Material type: Text Publication details: Berlin ; New York : Springer, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.503 CU ST.
	5.	Excellence wins : a no-nonsense guide to becoming the best in a world of compromise Horst Schulze, with Dean Merrill by Schulze, Horst, 1939- Merrill, Dean Material type: Text; Format: print ; Literary form: Not fiction Publication details: Michigan : Zondervan, c2019 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.3 HO EX.
	6.	Beyond advertising : reaching customers through every touchpoint Jerry Wind and Catharine Hays by Wind, Yoram Hays, Catharine Findiesen, 1958- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken : Wiley, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 WI BE.
	7.	Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer by Schaffer, Neal Material type: Text Publication details: New Jersey : Wiley, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC MA.
	8.	Youtility : why smart marketing is about help not hype / Jay Baer by Baer, Jay, 1969- Material type: Text Publication details: New York : Portfolio, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA YO.
	9.	Strategic uses of social media for improved customer retention Edited by Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-Shamaa, Izzat Alsmadi by Al-Rabayah, Wafaa, 1985- [Edited by] Khasawneh, Rawan, 1989- [Edited by] Abu-Shamaa, Rasha, 1982- [Edited by] Alsmadi, Izzat [Edited by] Series: Advances in marketing, customer relationship management, and e-services Material type: Text Publication details: Hershey, PA : IGI Global / Business Science Reference c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ST RA.
	10.	B2B data-driven marketing : sources, uses, results Ruth P. Stevens, Theresa A. Kushner by Stevens, Ruth P Kushner, Theresa A Publication details: Chicago : Racom communications, c2015 Other title: B two B data driven marketing Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ST BT.
	11.	Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard by Barnes, Cindy Blake, Helen Howard, Tamara Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Kogan Page, c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 BA SE.
	12.	Contemporary selling : building relationships, creating value Mark W. Johnston and Greg W. Marshall by Johnston, Mark W Marshall, Greg W Edition: 5th ed. Material type: Text Publication details: New York : Routledge, Taylor & Francis Group, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 JO CO.
	13.	Why customers would rather have a smartphone than a car : relationship retailing as an opportunity Cor Molenaar by Molenaar, Cor Material type: Text; Format: print ; Literary form: Not fiction Publication details: Farnham, Surrey, England : Gower, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 MP WH.
	14.	Leading the customer experience : inspirational service leadership Sarah Cook by Cook, Sarah, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Farnham, Surrey : Burlington, VT : Gower, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CO LE.
	15.	Customer lifetime value : reshaping the way we manage to maximize profits Edited by David Bejou, Timothy L. Keiningham, Lerzan Aksoy by Bejou, David [Edited by] Keiningham, Timothy L [Edited by] Aksoy, Lerzan [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, Taylor & Francis Ltd, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CU ST.
	16.	Service supply chain systems : a systems engineering approach edited by Tsan-Ming Choi by Choi, Tsan-Ming [Edited by] Series: Communications in cybernetics, systems science and engineering ; Volume 8 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton : CRC Press/Balkema, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 SE RV.
	17.	Scaling up excellence : getting to more without settling for less Robert I. Sutton and Huggy Rao by Sutton, Robert I Rao, Huggy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4013 SU SC.
	18.	Achieving service excellence : strategies for healthcare Myron D. Fottler, Robert C. Ford, Cherrill P. Heaton by Fottler, Myron D Ford, Robert C Heaton, Cherrill P Series: Edition: 2nd ed. Material type: Text Publication details: Chicago : Health Administration Press, c2012 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 362.1068 FO AC.
	19.	Good profit : how creating value for others built one of the world's most successful companies Charles G. Koch by Koch, Charles G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Crown Business, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.408 KO GO.
	20.	Evergreen : cultivate the enduring customer loyalty that keeps your business thriving Noah Fleming by Fleming, Noah Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 FL EV.

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Your search returned 128 results.