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Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell
by Rogers, Danny | Sorrell, Martin [Foreword by]. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.113 RO CA.
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Practical text analytics : interpreting text and unstructured data for business intelligence Steven Struhl
by Struhl, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.472 ST PR.
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Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay
by Gabay, Jonathan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827019 GA BR.
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Planning and managing public relations campaigns : a strategic approach Anne Gregory
by Gregory, Anne, 1953-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Philadelphia : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2 GR PL.
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Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman
by Hague, Paul N | Harrison, Matthew | Cupman, Julia | Truman, Oliver. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): PHD Shelf 658.83 HA MA.
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques Steven Struhl
by Struhl, Steven M. Material type: Book Publisher: New York : Kogan Page Ltd, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80028563 ST AR.
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The marketing complex : why modern marketers need to manage multiplicity Giles Lury
by Lury, Giles. Material type: Book Publisher: London : Kogan page, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 LU MA.
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Content, the atomic particle of marketing : the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski
by Lieb, Rebecca | Szymanski, Jaimy. Material type: Book Publisher: London, UK : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LI CO.
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Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby
by Grigsby, Mike. Edition: 2nd ed.Material type: Book Publisher: London : Kogan Page, c2018Availability: No items available Checked out (1).
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Understanding digital marketing : marketing strategies for engaging the digital generation Damian Ryan
by Ryan, Damian. Edition: 4th ed.Material type: Book Publisher: London: Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RY UN.
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Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth
by Kingsnorth, Simon. Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2016Online access: Access electronically Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 KI DI.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles
by Rowles, Daniel. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2018Other title: Digital branding : a complete step by step guide to strategy, tactics and measurement.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.82702854678 RO DI.
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Branding inside out : internal branding in theory and practice Edited by Nicholas Ind
by Ind, Nicholas [Edited by]. Material type: Book Publisher: London : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.314 BR AN.
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The fluid consumer : next generation growth and branding in the digital age Teo Correia
by Correia, Teo. Material type: Book Publisher: London : Kogan Page ; c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 CO FL.
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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising Daniel Rowles
by Rowles, Daniel. Edition: 2nd ed.Material type: Book Publisher: New York : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RO MO.
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Native advertising : the essential guide Dale Lovell
by Lovell, Dale. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 LO NA.
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A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn
by Burgess, Bev | Munn, Dave. Material type: Book Publisher: New York : Kogan Page, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.804 BU PR.
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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement Heidi Taylor
by Taylor, Heidi. Material type: Book Publisher: London : Kogan Page. c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.804 TA BT.
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The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey
by Pillot de Chenecey, Sean. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, United Kingdom : Kogan Page, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PI PO.
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Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth
by Kingsnorth, Simon. Edition: 2nd ed.Material type: Book Publisher: London : Kogan Page Ltd., c2019Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.872 KI DI.
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