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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
by Smith, Paul Russell, 1957- | Zook, Ze. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 SM MA.
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Innovation excellence : creating market success in the energy and natural resources sector / Stephan Scholtissek.
by Scholtissek, Stephan, 1959-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4 SC IN.
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Knockoff : the deadly trade in counterfeit goods : the true story of the world's fastest growing crime wave / Tim Phillips.
by Phillips, Tim, 1967-. Material type: Book Publisher: London ; Sterling, Va. : Kogan Page, 2005Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 364.133 PH KN.
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Effective personal communication skills for public relations / Andy Green.
by Green, Andy, 1958- | Chartered Institute of Public Relations. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2014 GR EF.
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Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg.
by Bland, Michael | Theaker, Alison | Wragg, David W | Chartered Institute of Public Relations. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 791.45028 BL EF.
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Creativity in public relations / Andy Green.
by Green, Andy, 1958- | Chartered Institute of Public Relations. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2 GR CR.
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Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur.
by Arthur, Charles, 1961-. Material type: Book Publisher: London ; Philadelphia : Kogan Page, 2012Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.470040973 AR DI.
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Making sense of change management : a complete guide to the models, tools, and techniques of organizational change / Esther Cameron and Mike Green.
by Cameron, Esther | Green, Mike, 1959-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.406 CA MA.
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Branding your business / James Hammond.
by Hammond, James, 1952-. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Other title: Promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HA BR.
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The professionals' guide to publishing : a practical introduction to working in the publishing industry / Gill Davies, Richard Balkwill.
by Davies, Gill, 1945- | Balkwill, Richard. Material type: Book Publisher: Philadelphia : Kogan Page Limited, 2011Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 070.5023 DA PR.
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Planning and managing public relations campaigns : a strategic approach / Anne Gregory.
by Gregory, Anne, 1953-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2 GR PL.
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Writing skills for public relations : style and technique for mainstream and social media / John Foster.
by Foster, John, 1926- | Foster, John, 1926-. Effective writing skills for public relations. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 808.066659 FO WR.
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Armstrong's handbook of human resource management practice / Michael Armstrong.
by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Handbook of human resource management practice. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Other title: Handbook of human resource management practice.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3 AR AR.
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Armstrong's handbook of management and leadership : developing effective people skills for better leadership and management / Michael Armstrong.
by Armstrong, Michael, 1928-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Other title: Handbook of management and leadership.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4092 AR AR.
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Supply chain risk management : vulnerability and resilience in logistics / Donald Waters.
by Waters, C. D. J. (C. Donald J.), 1949-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.7 WA SU.
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Category management in purchasing : a strategic approach to maximize business profitability / Jonathan O'Brien.
by O'Brien, Jonathan, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.72 OB CA.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
by Ryan, Damian | Jones, Calvin. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RY UN.
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Evidence-based reward management : creating measurable business impact from your pay and reward practices / Michael Armstrong, Duncan Brown, Peter Reilly.
by Armstrong, Michael, 1928- | Brown, Duncan, 1960- | Reilly, Peter A. (Peter Andrew), 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3142 AR EV.
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Essential law for marketers / Ardi Kolah.
by Kolah, Ardi. Edition: 2nd ed.Material type: Book Publisher: London : Kogan Page, 2012Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 343.4208 KO ES.
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Public relations in practice / edited by Anne Gregory.
by Gregory, Anne | Institute of Public Relations. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2 PU BL.
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