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Marketing planning : a global perspective / Svend Hollensen.
by Hollensen, Svend. Material type:  Book; Format:
regular print
Publisher: Maidenhead : McGraw-Hill Education, c2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 HO MA.
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Marketing : the core / Roger A. Kerin ... [et al.].
by Kerin, Roger A | McDonnell, John | Meyrick, Julin D | Rod, Michel | Garrett, Tony | Rugimbana, Robert. Material type: Book; Format:
regular print
Publisher: North Ryde, N.S.W. : McGraw Hill Education, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.
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International marketing / Pervez Ghauri, Philip R. Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: 2nd ed.Material type: Book; Format:
regular print
Publisher: Maidenhead : McGraw-Hill Education, c2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 GH IN.
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Principles and practice of marketing / David Jobber.
by Jobber, David, 1947-. Edition: 5th ed.Material type: Book; Format:
regular print
Publisher: Maidenhead, Berkshire : McGraw-Hill Education, c2007Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 JO PR.
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Marketing planning : a global perspective / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Maidenhead : McGraw-Hill Education, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 HO MA.
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The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess.
by Burgess, Cheryl | Burgess, Mark, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 BU SO.
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Transform : how leading companies are winning with disruptive social technology / Christopher Morace ; with Sara Gaviser Leslie.
by Morace, Christopher | Leslie, Sara Gaviser. Material type: Book; Literary form:
Not fiction
; Audience:
Adult;
Publisher: New York: Mcgraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MO TR.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D | Cannon, Joseph P. Ph. D | McCarthy, E. Jerome (Edmund Jerome). Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE ES.
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Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch
by Belch, George E, 1951- | Belch, Michael A. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 BE AD.
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Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright
by Wright, Ted, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 WR FI.
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The sponsorship seeker's toolkit Anne-Marie Grey, Kim Skildum-Reid
by Grey, Anne-Marie | Skildum-Reid, Kim. Edition: 4th ed. by Kim Skildum-Reid and Anne-Marie Grey.Material type: Book Publisher: New York : McGraw-Hill Education, 2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.15224 GR SP.
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The membership economy : find your superusers, master the forever transaction, and build recurring revenue Robbie Kellman Baxter
by Baxter, Robbie Kellman. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 BA ME.
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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works Pam Didner
by Didner, Pam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 DI GL.
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The Alibaba way : unleashing grass-roots entrepreneurship to build the world's most innovative internet company Ying Lowrey ; translated by Martha Avery
by Lowrey, Ying | Avery, Martha [Translated by]. Material type: Book Publisher: New York : McGraw-Hill Education, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 381.14206551 LO AL.
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Marketing / Dhruv Grewal, Michael Levy
by Grewal, Dhruv | Levy, Michael. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR MA.
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The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.]
by Peterson, Erik | Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl. Material type: Book Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 PE TH.
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Instagram power : build your brand and reach more customers with the power of pictures Jason G. Miles
by Miles, Jason G. Material type: Book Publisher: New York : McGraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MI IN.
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Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi
by Pulizzi, Joe. Material type: Book Publisher: New York : McGraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PU EP.
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Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed. Publisher: United States : McGraw-Hill Education, 2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 ZE SE.
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Marketing / Roger A. Kerin, Steven W. Hartley
by Kerin, Roger A | Hartley, Steven W. Edition: 14th ed.Material type: Book Publisher: New York, NY : McGraw-Hill Education, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.
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