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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE BA.
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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.
by Alon, Ilan | Jaffe, Eugene D | Vianelli, Donata. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 AL GL.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Closed Reserve 658.8 ZE SE.
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Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.
by Post, Karen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 PO BR.
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Developing your integrated marketing communication plan / David Waller.
by Waller, David. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publisher: North Ryde, N.S.W. : McGraw-Hill, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WA DE.
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The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking / Landy Chase, Kevin Knebl.
by Chase, Landy | Knebl, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 CH SO.
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Strategic marketing David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2013Online access: eBook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Main Collection 658.802 CR ST.
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Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen.
by Cohen, William A, 1937-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CO DR.
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Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker.
by Wunker, Stephen M. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 WU CA.
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Foundations of marketing / David Jobber and John Fahy.
by Jobber, David, 1947- | Fahy, John, 1962-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Maidenhead : McGraw-Hill Higher Education, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO FO.
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Basic marketing : a global-managerial approach.
by Cannon, Joseph P., Ph. D | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthyMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CA BA.
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A preface to marketing management / J Paul Peter; James H Donnelly.
by Peter, J Paul | Donnelly, James H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, ©2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE PR.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: International ed., 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston ; [London : McGraw-Hill], 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 CR ST.
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Marketing management : a strategic decision-making approach / John W. Mullins.
by Walker, Orville C | Boyd, Harper W | Mullins, John W. Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, JrMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston ; London : McGraw-Hill Irwin, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 MU MA.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A | Dietzel, Jörg, 1961- [Contributions by.]. Edition: 9th ed. with contributions by Jörg DietzelMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1 BE AD.
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Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman].
by Lewis, Mike, 1975-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LE ST.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.
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A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms by Andrea Phillips
by Phillips, Andrea, 1974-. Material type: Book Publisher: New York : McGraw-Hill, c2012Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 006.7 PH CR.
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 CA IN.
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Services marketing : integrating customer focus across the firm / Alan Wilson; et al.
by Wilson, Alan M | Zeithaml. Valarie A | Jo Bitner, Mary | Gremler, Dwayne | Wilson, Alan. Edition: 2nd European ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill Higher Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 WI SE.
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