|
|
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type:  Book; Format:
regular print
Publisher: Boston, Mass. : McGraw-Hill, 2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 ZE SE.
|
|
|
|
Global marketing strategy / Susan P. Douglas, C. Samuel Craig.
by Douglas, Susan P | Craig, C. Samuel. Edition: International ed.Material type: Book; Format:
regular print
Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 DO GL.
|
|
|
|
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
by Rayport, Jeffrey F | Jaworski, Bernard J. Material type: Book; Format:
regular print
Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 RA EC.
|
|
|
|
Internet marketing : building advantage in the networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski.
by Mohammed, Rafi A | Jaworski, Bernard J | Fisher, Robert J | Paddison, Gordon J. Edition: 2nd int ed.Material type: Book; Format:
regular print
Publisher: Boston, MA. : McGraw-Hill, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 MO IN.
|
|
|
|
Principles of services marketing / Adrian Palmer.
by Palmer, Adrian, 1955-. Edition: 4th ed.Material type: Book; Format:
regular print
Publisher: London : McGraw-Hill, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (1). Location(s): Main Collection 658.8 PA PR.
|
|
|
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd ed.Material type: Book; Format:
regular print
Publisher: Boston, Mass. : McGraw-Hill, 2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 DW BU.
|
|
|
|
Marketing research / Bryan A. Lukas ... [et al.].
by Lukas, Bryan A | Hair, Joseph F. Jr | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
regular print
Publisher: North Ryde, N.S.W. : McGraw-Hill, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 LU MA.
|
|
|
|
Managing the supply chain : the definitive guide for the business professional / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Material type: Book; Format:
print
regular print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.7 SI MA.
|
|
|
|
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].
by Walker, Orville C | Gountas, John I | Mavondo, Felix T | Mullins, John W. Edition: 7th ed.Material type: Book; Format:
regular print
Publisher: North Ryde, N.S.W. : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WA MA.
|
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 BE AD.
|
|
|
|
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran.
by Gossieaux, Francois | Moran, Ed, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4038 GO HY.
|
|
|
|
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.
by Forrester, Duane. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 FO TU.
|
|
|
|
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 CA IN.
|
|
|
|
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
by Moffitt, Sean | Dover, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 MO WI.
|
|
|
|
Selling professional services to the Fortune 500 Gary S. Luefschuetz.
by Luefschuetz, Gary S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2010Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 001 LU SE.
|
|
|
|
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA ES.
|
|
|
|
Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR MA.
|
|
|
|
The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.
by Thomas, Lorrie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Other title: McGraw-Hill thirty-six hour course | Online marketing.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 TH MC.
|
|
|
|
Winning the customer : turn costumers into fans and get them more to spend more / Lou Imbriano, Elizabeth King.
by Imbriano, Lou | King, Elizabeth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 IM WI.
|
|
|
|
Principles of services marketing / Adrian Palmer.
by Palmer, Adrian, 1955-. Edition: 6th ed.Material type: Book; Format:
regular print
Publisher: London : McGraw-Hill, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PA PR.
|
