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Fusion economics : how pragmatism is changing the world Laurence J. Brahm
by Brahm, Laurence J. Material type:  Book Publisher: New York : Palgrave Macmillan, c2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.642091724 BR FU.
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Marketing in context : setting the scene / Chris Hackley
by Hackley, Christopher E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HA MA.
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Retail banking : business transformation and competitive strategies for the future Anna Omarini
by Omarini, Anna, 1967-. Material type: Book Publisher: Hampshire : New York, NY : Palgrave Macmillan, c2015Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 332.10684 OM RE.
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Brand breakout : how emerging market brands will go global Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
by Steenkamp, Jan-Benedict E. M | Kumar, Nirmalya. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KU BR.
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Why people (don't) buy : the go and stop signals Amitav Chakravarti, Manoj Thomas
by Chakravarti, Amitav | Thomas, Manoj. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : New York, NY : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8342 CH WH.
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Internet marketing and big data exploration Ian Chaston
by Chaston, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : New York, NY : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 CH IN.
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Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn
by Heilbrunn, Benoît. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HE MA.
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Consumer brand relationships : meaning, measuring, managing edited by Marc Fetscherin, Tobias Heilmann
by Heilmann, Tobias [Edited by] | Fetscherin, Marc [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8343 CO NS.
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Coping with retail giants : gaining an edge over discounters A. Coskun Samli
by Samli, A. Coskun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York City, NY : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 SA CO.
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Digital relevance : developing marketing content and strategies that drive results Ardath Albee
by Albee, Ardath. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2015Online access: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 AL DI.
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Agency : starting a creative firm in the age of digital marketing Rick Webb
by Webb, Rick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York City : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.10681 WE AG.
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Big social mobile : how digital initiatives can reshape the enterprise and drive business results David F. Giannetto
by Giannetto, David F, 1968-. Material type: Book Publisher: New York : Palgrave Macmillan, c2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.05 GI BI.
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City branding and new media : linguistic perspectives, discursive strategies and multimodality Maria Cristina Paganoni
by Paganoni, Maria Cristina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2930776 PA CI.
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Marketing strategy and management / Michael J. Baker
by Baker, Michael J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BA MA.
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Asian brand strategy : building and sustaining strong global brands in Asia Martin Roll
by Roll, Martin, 1967-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827095 RO AS.
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Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff
by Doctoroff, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 DO TW.
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Marketing leadership in government : communicating responsiveness, leadership and credibility Edward Elder
by Elder, Edward | Lees-Marshment, Jennifer [Series Editor]. Material type: Book Publisher: London : Palgrave Macmillan, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 320.014 EL MA.
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Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications Edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere
by Slocum, Susan L [Edited by] | Kline, Carol [Edited by] | Cavaliere, Christina T [Edited by]. Material type: Book Publisher: Cham : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.4791 CR AF.
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Competition in Higher Education branding and marketing : national and global perspectives Edited by Antigoni Papadimitriou
by Papadimitriou, Antigoni [Edited by]. Publisher: Cham : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 378.106 CO MP.
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The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell
by Nirell, Lisa, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 NI MI.
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