|
|
|
Principles of marketing / Philip Kotler...[et al].
by Kotler, Philip | Armstrong, Gary | Harris, Lloyd C | Piercy, Nigel. Edition: 6th. ed., European ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, 2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO PR.
|
|
|
|
Essential guide to marketing planning / Marian Burk Wood.
by Wood, Marian Burk. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, Eng. ; New York, NY : Pearson Financial Times, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 WO ES.
|
|
|
|
Marketing communications : brands, experiences and participation / Chris Fill.
by Fill, Chris. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 FI MA.
|
|
|
|
Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha
by Burns, Alvin C | Bush, Ronald F | Sinha, Nilanjana. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.83 BU MA.
|
|
|
|
Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 NA WE.
|
|
|
|
Marketing : an introduction / Gary Armstrong ... [et al.].
by Kotler, Philip (Gary M.) | Armstrong, Gary | Harker, Michael | Brennan, Ross. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AR MA.
|
|
|
|
Marketing management / Philip Kotler ... [et al.].
by Kotler, Philip | Keller, Levin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO MA.
|
|
|
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle, N.J. : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO PR.
|
|
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Education, 2014Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 659.1 CL IN.
|
|
|
|
The visual marketing revolution : 26 rules to help social media marketers connect the dots / Stephanie Diamond.
by Diamond, Stephanie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Que / Pearson Education [distribuidor], c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 DI VI.
|
|
|
|
Marketing management : an Asian perspective Philip Kotler...[et. al.]
by Kotler, Philip | Keller, Kevin Lane | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Pearson Education South Asia Pte Ltd, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO MA.
|
|
|
|
Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring
by Mooradian, Todd A | Matzler, Kurt | Ring, Larry J. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 MO ST.
|
|
|
|
E-commerce / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 9th ed., Global edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Other title: E-commerce 2013.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LA EC.
|
|
|
|
Basic marketing research / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education Limited, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 MA BA.
|
|
|
|
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 13th ed., International edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston [Massachusetts] : Pearson, 2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 KE ST.
|
|
|
|
A framework for marketing management. Philip Kotler; Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 5th ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO FR.
|
|
|
|
E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy [author.] | Frost, Raymond, 1960- [author.]. Edition: 6th ed., International edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 ST EM.
|
|
|
|
Enterprise systems for management / Luvai Motiwalla, Jeffrey Thompson.
by Motiwalla, Luvai | Thompson, Jeffrey. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MO EN.
|
|
|
|
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
by Tapp, Alan | Whitten, Ian | Housden, Matthew. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 TA PR.
|
|
|
|
Consumer behaviour / Leon Schiffman, Leslie Kanuk.
by Schiffman, Leon G | Kanuk, Leslie. Edition: 11th ed., Global edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education Limited, c2015Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8342 SC CO.
|
