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161.
Successful management in the digital age John Harte by
Material type: Text Text
Publication details: New Brunswick : Transaction Publishers, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 HA SU, ...

162.
New service development : creating memorable experiences editors by James A. Fitzsimmons & Mona J. Fitzsimmons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 NE WS.

163.
Achieving service excellence : strategies for healthcare Myron D. Fottler, Robert C. Ford, Cherrill P. Heaton by Series:
Edition: 2nd ed.
Material type: Text Text
Publication details: Chicago : Health Administration Press, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 362.1068 FO AC.

164.
Understanding cross-cultural management Marie-Joelle Browaeys and Roger Price by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : New York : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.3008 BR UN, ...

165.
Handbook of research on international entrepreneurship strategy : improving SME performance globally Pervez N Ghauri , V. H. Kirpalani by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar Publishing, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.04 HA ND.

166.
Global marketing strategy : an executive digest Bodo B. Schlegelmilch by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 SC GL.

167.
Planning and managing public relations campaigns : a strategic approach Anne Gregory by Series: PR in practice
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR PL.

168.
Management science modeling S. Christian Albright ; Wayne L. Winston ; with cases by Mark Broadie ; Lawrence L. Lapin ; William D. Whisler by
Edition: 4th ed.
Material type: Text Text
Publication details: Sydney : Cengage Learning, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 AL MA.

169.
Media management : a casebook approach C. Ann Hollifield ... [et al.] by Series: Routledge communication series
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Routledge, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 302.23068 ME DI, ...

170.
Electronic media management Peter K. Pringle ; Michael F. Starr by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Focal Press, 2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.54068 PR EL.

171.
Project leadership Wendy Briner ; Colin Hastings and Michael Geddes by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, England : Gower, c1996
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.404 BR PR, ...

172.
Foundations of business William M. Pride ; Robert J. Hughes ; Jack R. Kapoor by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Cengage Learning, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.022 PR FO.

173.
Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AT DO.

174.
The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 HY BR.

175.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 KO MA, ...

176.
Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, : Routledge, Taylor & Francis, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

177.
Asian brand strategy : building and sustaining strong global brands in Asia Martin Roll by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827095 RO AS.

178.
Keeping up with the quants : your guide to understanding and using analytics Thomas H. Davenport, Jinho Kim by
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review Press, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.632042 DA KE.

179.
Practical strategic management : how to apply strategic thinking in business Eiichi "Eric" Kasahara by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : World Scientific Pub., c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 KA PR.

180.
Technology entrepreneurship : taking innovation to the marketplace Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.514 DU TE.

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