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21.
Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.

22.
Computer-mediated marketing strategies : social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CO MP.

23.
Social media and integrated marketing communication : a rhetorical approach Jeanne M. Persuit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PE SO.

24.
How to twitter for business success : everything business owners need to know about twitter made easy / Nicky Kriel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England] : The Other Publishing Company, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 KR HO.

25.
Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.02854678 SO CI.

26.
Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TR.

27.
Advertising & the end of the world [videorecording] / Sut Jhally; Sanjay Talreja; Thom Monahan; Media Education Foundation. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Northhampton, MA : Media Education Foundation, c1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 JH AD.

28.
Digital state : how the internet is changing everything / edited by Simon Pont. by
Material type: Text Text
Publication details: London, U.K. : Kogan Page, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 303.4833 DI GI.

29.
Blog, Inc. : blogging for passion, profit, and to create community / Joy Deangdeelert Cho ; edited by Meg Mateo Ilasco ; foreword by Grace Bonney. by
Material type: Text Text
Publication details: San Francisco : Chronicle Books, c2012
Other title:
  • Blog, incorporated
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 006.752 CH BL.

30.
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SA WI.

31.
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis ; [foreword by Jeremiah Owyang ; afterword by Erik Qualman]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LE ST.

32.
Social media commerce for dummies / Marsha Collier. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : John Wiley and Sons, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CO SO.

33.
Sustainable enterprise : a macromarketing approach / Mark Peterson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PE SU.

34.
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. by
Edition: 1st Free Press hardcover ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KE FA.

35.
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.

36.
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 GI SO.

37.
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 GO HY.

38.
Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8001 RE CO.

39.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.

40.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England : Pearson Education, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 US MA.

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