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21.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp; J. Craig Andrews. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SH AD.

22.
The art of influencing and selling / Ardi Kolah. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 KO AR.

23.
The customer centric selling : field guide to prospecting and business development / Gary Walker. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York: McGraw-Hill, [2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 WA CU.

24.
The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/Penguin, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 DI CH.

25.
Outlaw : fight for your customers & sell without fear / Trent Leyshan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton, Qld. : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 LE OU.

26.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 FI MA.

27.
Brilliant selling : what the best salespeople know, do and say / Jeremy Cassell, Tom Bird. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 CA BR.

28.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

29.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle | Guru in a bottle
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 343.4208 KO ES.

30.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

31.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 OX FO.

32.
The brand race [videorecording] : how to rise above the competition / David Aaker. by
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valey, CA : Kantola Productions, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AA BR.

33.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

34.
The ultimate sales letter : attract new customers. boost your sales / Dan S. Kennedy. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon, MA : Adams Business, c2011
Other title:
  • Sales letter
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.81 KE UL.

35.
Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 HA AD.

36.
Negotiation [videorecording] : myths, misperceptions and damned lies / Margaret Neale. by Series:
Material type: Film Film; Type of visual material: videorecording
Publication details: Mill Valley, CA : Kantola Productions LLC, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4052 NE NE.

37.
Compensating the sales force / David J. Cichelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800683 CI CO.

38.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.1 BE AD, ...

39.
Sales & services masterclass series [videorecording] : overcoming objections : program 4 / Training Point ( Seven Dimensions).
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publication details: Australia : Training Point, 2009
Other title:
  • Sales and services masterclass series : overcoming objections : program 4
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.45 SA LE.

40.
Sales & services masterclass series [videorecording] : managing difficult customers and complaints : program 7 / Training Point ( Seven Dimensions).
Material type: Film Film; Format: available online remote; Type of visual material: videorecording
Publication details: Australia : Training Point, 2009
Other title:
  • Sales and services masterclass series : managing difficult customers and complaints : program 7
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.45 SA LE.

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