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301.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE ES.

302.
Creative advertising : an introduction Miriam Sorrentino by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Laurence King Publishing, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SO CR.

303.
Successful event management : a practical handbook / by Anton Shone; Bryn Parry. by
Edition: 4th ed.
Material type: Text Text
Publication details: Australia : Cengage Learning, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 SH SU.

304.
Marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA MA.

305.
Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Basingstoke : Palgrave Macmillan, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PR IN.

306.
Inbound marketing and SEO : insights from the MOZ BLOG / Edited by Rand Fishkin and Thomas Hogenhaven. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 IN BO.

307.
The eBay business handbook : how anyone can build a business and make big money on eBay.co.uk / Robert Pugh. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Petersfield : Harriman House, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PU EB.

308.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

309.
Management & organisational behaviour / Laurie J. Mullins With Gill Christy, Principal Lecturer in the Department of Human Resource and Marketing Management at the University of Portsmouth Business School. by
Edition: 10th ed.
Material type: Text Text
Publication details: Harlow, England : Pearson Education, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 MU MA.

310.
Service science research, strategy and innovation : dynamic knowledge management methods / N. Delener, editor. by
Material type: Text Text
Publication details: Hershey, PA : Business Science Reference, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 SE RV.

311.
The business of being social : a practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses / Michelle Carvill and David Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Richmond : Crimson, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CA BU.

312.
The Financial Times guide to business start up 2014 / Sara Williams. by Series: Financial Times guides
Edition: 27th ed.
Material type: Text Text
Other title:
  • Business start up 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.110941 WI FI.

313.
Kotler on marketing : how to create, win and dominate markets / Philip Kotler. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: London : Free Press, 1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO KO, ...

314.
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. by Series: Always learning
Edition: 13th ed., International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston [Massachusetts] : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 KE ST, ...

315.
Transform : how leading companies are winning with disruptive social technology / Christopher Morace ; with Sara Gaviser Leslie. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: New York: Mcgraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MO TR.

316.
What the new breed of CMOs know that you don't / by MaryLee Sachs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Farnham, Surrey : Gower, [2013]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SA WH.

317.
Raise the bar : an action-based method for maximum customer reactions / Jon Taffer; with Karen Kelly. by
Material type: Text Text
Publication details: Boston : New Harvest Houghton Mifflin Harcourt, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 TA RA.

318.
Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing / George Tesar, Jan Bodin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; Hackensack, NJ : World Scientific, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 TE MA.

319.
Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 MO ST, ...

320.
E-commerce / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 9th ed., Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, 2013
Other title:
  • E-commerce 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LA EC.

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