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301.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA. : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8343 KA NE, ...

302.
Clicks, bricks & brands / Martin Lindstrom. by
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 2001
Other title:
  • Clicks, bricks and brands
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800285 LI CL.

303.
Global remix : the fight for competitive advantage / Richard Scase. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 337 SC GL.

304.
The handbook of logistics and distribution management / Alan Rushton, Phil Croucher, Peter Baker. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 RU HA.

305.
Mentoring in action : a practical guide / David Megginson ... [et al]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.3124 ME ME.

306.
E-moderating : the key to teaching and learning online / Gilly Salmon. by
Edition: 2nd. ed.
Material type: Text Text
Publication details: London : Kogan Page, 2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 371.358 SA EM.

307.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47 BO CH.

308.
Successful presentation skills / Andrew Bradbury. by Series: Creating success
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Other title:
  • Sunday times
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4 BR SU. Not available: University of Wollongong in Dubai: Checked out (1).

309.
How to motivate people / Patrick Forsyth. by Series: Creating success
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.314 FO HO.

310.
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va : Kogan Page, c2004.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 CO NS.

311.
How people tick : a guide to difficult people and how to handle them / Mike Leibling. by
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page, 2005
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 158.2 LE HO.

312.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...

313.
Dealing with the customer from hell : a survival guide / Shaun Belding. by
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BE DE.

314.
How to prepare a business plan / Edward Blackwell. by Series: The Sunday Times business enterprise guide
Edition: rev. 4th ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 BL HO.

315.
Strategic international human resource management : choices and consequences in multinational people management / Stephen J. Perkins & Susan M. Shortland. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.322 PE ST.

316.
Strategic human resource management : a guide to action / Michael Armstrong. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.301 AR ST, ...

317.
Creativity in public relations / Andy Green. by Series: PR in practice series
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page [published in association with] the Institute of Public Relations, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR CR.

318.
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. by Series: Market research in practice series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 BI EF.

319.
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 SM MA, ...

320.
The new strategic selling : the unique sales system proven successful by the world's best companies / Robert B. Miller & Stephen E. Heiman with Tad Tuleja. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: London : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.81 MI NE.

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