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341.
Total relationship marketing : / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Oxford : Butterworth-Heinemann, 2008
Other title:
  • Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.

342.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

343.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

344.
No cover image available
P&G Japan [videorecording] : the SK-II globalization project.
Material type: Film Film; Type of visual material: videorecording
Publication details: Boston, MA. : Harvard Business School, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PG JA.

345.
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. by
Material type: Text Text
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Handbook of services marketing and management
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 HA ND, ...

346.
Strategic communications planning : for effective public relations and marketing / Laurie J. Wilson, Joseph D. Ogden. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Dubuque, Iowa : Kendall/Hunt, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.45 WI ST.

347.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.802 CR ST, ...

348.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

349.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

350.
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: London : Southwestern Cengage Learning, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 DO IN.

351.
Principles of supply chain management : a balanced approach / Joel Wisner, Keah-Choon Tan, G. Keong Leong. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

352.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2008 [i.e. c2009]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

353.
Strategic market management / David A. Aaker. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 AA ST, ...

354.
Business marketing. Frank G.Bingham by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BI BU, ...

355.
International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.848 ON IN, ...

356.
Business marketing : a managerial approach / Robert W. Haas. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BU.

357.
Guerrilla retailing : unconventional ways to make big profits from your retail business / Jay Conrad Levinson. by Series: Guerrilla Marketing Series
Material type: Text Text; Format: regular print
Publication details: Boston : Houghton Mifflin, 2004
Other title:
  • Guerilla retailing : unconventional ways to make big profits from your retail business
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

358.
The marketing plan handbook / Marian Burk Wood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 WO MA, ...

359.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 9th int. ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, c2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.804 HU BU, ...

360.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
Edition: 3rd int. ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008
Other title:
  • Designing and managing the supply chain
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.5 SI DE, ...

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