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381.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 PE MA, ...

382.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE LL.

383.
The fundamentals of business to business sales and marketing / John M. Coe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 CO FU.

384.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.

385.
Assessing marketing strategy performance / Christine Moorman and Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Marketing Science Institute, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 AS SE.

386.
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: London : Thomson Publication Services, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.

387.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

388.
Marketing / Philip Kotler ... [et al]. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: Frenchs Forest, N.S.W. : Pearson/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

389.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson, 2004
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

390.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BA MA, ...

391.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 HU BU.

392.
Principles of services marketing / Adrian Palmer. by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: London : McGraw-Hill, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR. Not available: University of Wollongong in Dubai: Checked out (1).

393.
Strategic marketing : an introduction / Tony Proctor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PR ST.

394.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005
Other title:
  • Market based management : strategies for growing customer value and profitability
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE MA.

395.
Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson. by
Edition: 10th int ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Education International, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KE ST.

396.
A framework for marketing management / Philip Kotler. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO FR, ...

397.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

398.
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU MA.

399.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 AL IN.

400.
Knowledge-based marketing : the 21st century competitive edge / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH KN.

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