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401.
Marketing strategy : the thinking involved / Mark E. Hill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HI MA.

402.
Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CH SE.

403.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2013
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.7 CH SU, ...

404.
Tourism management : an introduction / Clare Inkson, Lynn Minnaert. by
Edition: 1st ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791068 IN TO.

405.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CA SE.

406.
Principles of services marketing / Adrian Palmer. by
Edition: 6th ed.
Material type: Text Text; Format: regular print
Publication details: London : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

407.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 KE ST.

408.
Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

409.
Global product : strategy, product lifecycle management and the billion customer question / John Stark. by Series: Decision engineering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Springer, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5 ST GL.

410.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 AA BR.

411.
Marketing plans : what to know and do to make a successful plan / Ian Linton. by Series: Brilliant
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Education, 2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 LI MA, ...

412.
Managing media work / Mark Deuze editor. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.23068 MA NA. Not available: University of Wollongong in Dubai: Ordered (1).

413.
Events management / Glenn A.J. Bowdin ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford :. Butterworth-Heinemann, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 BO EV.

414.
Product design and development / Karl T. Ulrich, Steven D. Eppinger. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.5752 UL PR.

415.
The mobile MBA : 112 skills to take you further, faster / Jo Owen. by
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2011
Other title:
  • The mobile MBA : one hundred and twelve skills to take you further, faster
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 OW MO.

416.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MC MA.

417.
Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Financial Times/Prentice Hall, c2012
Other title:
  • Marketing strategy and competitive positioning
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.802 HO MA, ...

418.
Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU ES.

419.
The green executive : corporate leadership in a low carbon economy / Gareth Kane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon : Earthscan, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4083 KA GR.

420.
Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA ES.

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