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61.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Edition: 1st ed.
Material type: Text Text
Publication details: New York, NY : Harper, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.01 AR PR.

62.
The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 GR AG.

63.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Material type: Text Text
Publication details: New Haven [Conn.] : Yale University Press, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 330.019 TH NU.

64.
The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343095 WO FU.

65.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 SH CU, ...

66.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8342 SC CO, ...

67.
Body of truth : leveraging what consumers can't or won't say / Dan Hill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 HI BO.

68.
Customer behaviour : consumer behaviour & beyond / Robert Widing ...[et al.]. by
Edition: Pacific Rim ed.
Material type: Text Text; Format: regular print
Publication details: Southbank, Vic. : Thompson, 2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 WI CU, ...

69.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 339.47 BO CH.

70.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 DE CO.

71.
Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency/Doubleday, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 PE RE.

72.
Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2004
Other title:
  • Do not think pink
  • What really makes women buy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 JO DO.

73.
The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser Jr., Leonard A. Schlesinger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 HE VA.

74.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Education, 2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

75.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 TE EF.

76.
Why we shop : emotional rewards and retail strategies / Jim Pooler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, CT : Praeger, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 PO WH.

77.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 OS MA.

78.
BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Other title:
  • BRAND child
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834083 LI BR.

79.
How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 ZA HO, ...

80.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 7th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall International, 2000
Availability: No items available.

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