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661.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 5th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Cincinatti : South Western College, 1997
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 JA MA, ...

662.
Principles of services marketing / Adrian Palmer. by
Edition: 3rd. ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • AmazonUk 16th march 2002 JW replacement for DR Mohan G
Publication details: London : McGraw Hill, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

663.
Marketing management : the Millenium edition / Philip Kotler. by
Edition: Millenium ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 2000
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

664.
Competitive marketing strategy : dynamic manoeuvring for competition. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Melbourne : Nelson Thomson Learning, 1997
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.

665.
Strategic marketing. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Burr Ridge, Ill. : Richard Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

666.
Basic marketing : a managerial approach / E. Jerome McCarthy ...[et al.]. by
Edition: 1st Aust. ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Sydney : Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 MC BA, ...

667.
A framework for marketing management / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

668.
The marketing plan / William A. Cohen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

669.
Marketing / Charles W. Lamb JR., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 6th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publisher number:
  • AmazonUK
Publication details: Cincinnati, Oh. : South-Western, 2002
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 LA MA, ...

670.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

671.
Principles of marketing [sound recording] : an interactive approach / Daniel L. Wardlow. by
Material type: Sound Sound; Format: available online remote; Literary form: fiction
Publisher number:
  • UOW Bookshop
Publication details: Cincinnati, Ohio : South-Western College Publishing, 1998
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 WA PR, ...

672.
A preface to marketing management. by
Edition: 6th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Burr Ridge : Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

673.
Principles of marketing. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Cincinnati, Oh. : South-Western, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA PR.

674.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Burr Ridge, Illinois : Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AN.

675.
Cases in marketing management. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Plano, Texas : Business Pub., 1981
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BE CA.

676.
Managing services marketing : text and readings. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

677.
Marketing management : strategies and programs / Joseph P. Guiltinan. by
Edition: 5th ed. int.ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, 1994
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GU MA, ...

678.
Guerrilla marketing excellence : the fifty golden rules for small-business success / Jay Conrad levinson. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1993
Other title:
  • Guerilla marketing excellence : the fifty golden rules for small-business success
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

679.
Management accounting : strategic planning and marketing. by
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, 1993
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1511 MC MA.

680.
The Dartnell marketing manager's handbook / Edited by Steuart Henderson Britt and Norman F. Guess. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : UBS, 1983
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DA RT.

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